
SEO includes all those activities that allow the contents of a website to be visible among the organic (unpaid) results of the search engines for certain keywords in order to increase the volume of traffic that the site receives from the engines themselves and to be found by users interested in that type of content. Since Google is the most used search engine in the world, most SEO activities focus on the study of its algorithm and its periodic updates. Consequently, those involved in SEO in Indore, tried to study and ponder their activities, according to its notorious algorithms. SEO factors that can influence a website’s ranking can be divided into two macro-categories: