
Web positioning, search engine positioning or SEO positioning refers to the techniques for a web page to appear in the first positions of the search engine results (such as Google) for a series of words or phrases. Natural positioning refers to web positioning techniques that have to do with its contents (titles, goals, keywords, …), with links to the website and with the quality of the code, as opposed to pay per click web positioning campaigns (Google Adwords, Yahoo! Search Marketing, …), in which you pay directly to search engines to appear as a sponsored link.