You could have a month where your website gets more traffic than ever and still be surprised that sales barely budged. ...
Brand Awareness vs Lead Generation: Choosing the Right Marketing Goal
When a founder reviews a marketing budget, they often pose a single question. Does this money go toward increasing brand...
CTR vs CPC: Which Metric Should Small Businesses Focus On?
Clicks are flooding in for that small business owner looking at the marketing dashboard. That ought to be good news. The...
Why High Quality Backlinks Are Better Than More Backlinks
A friend running a small ed tech startup in Pune once showed me his backlink report. Two thousand links in three months....
Guest Posting Prices: How Much Should Businesses Expect to Pay?
A company entrepreneur in Bangalore received 3 quotes for the same service in just one week. A freelancer has asked Rs. ...
How Google Tag Manager Improves Digital Marketing Campaigns?
Every marketer knows the feeling. You need to add another tracking pixel. Or a new conversion tag. Then you wait for a d...
Affordable SEO Tips for Businesses With Limited Marketing Budgets
Small Budget Doesn’t Mean No Results Every small company owner has quietly shut their browser after staring at ...
How to Grow a Service Based Business Online
The Moment Every Founder Hits a Wall There’s a specific point every service oriented business owner recognizes ...
How to Measure the Impact of High Quality Backlinks on SEO Performance?
Most webmasters have a number that they care about. They care if there’s a new spreadsheet with added entries, men...
How to Rank for Your Town on Google and Beat Local Competitors?
Every single community across the country has a moment occur thousands of times every day. Standing outside of a store, ...