If you are a business doer, you must be looking for effective marketing strategies to pull the attention of the targeted audience. And, if you are a marketer, you must have come across the SEO tools for boosting the online presence of any business. SEO seems to be everywhere while looking for the best promotional ways for any firm- large or small scale.

If you are yet to explore this extensive area and are unfamiliar with the sweet fruits of SEO tool, you can get every bit of needed info in the below paragraphs.

Let’s begin with defining or knowing about the concept first.

What is SEO?

It is the acronym for Search Engine Optimization that involves marketing strategies to yield traffic online for any business, product, service, etc. It is one of the top organic ways to reach the targeted audience for better sales and revenue. People often know SEO as the ultimate way to make your business rank higher on the SERP or Search Engine Results Page. It means that SEO can help your product, service, organization, etc. in staying at the top positions whenever a person searches for a similar product or service on the internet.

What ancillary activities are involved in SEO implementation?

Knowing what is SEO is not enough; you will have to understand the sub-parts of this marketing tool to attain the desired traffic. If you are outsourcing SEO services or trying it in-house, you must include the following aspects for effective SEO implementation.

• Keyword analysis
• Keyword placement
• High-quality content
• Relevant content
• Useful backlinks
• Performance check
• Custom changes
• And more according to requirements

One must focus on all the above-mentioned essentials to use SEO in the best possible way. Skipping these sub-parts may not yield expected results and may impact your marketing approach adversely. So, always ask for these factors while getting SEO services.

What are the categories of SEO or Search Engine Optimization?

With everything becoming more extensive, SEO also has three components or categories to make things more effective and tailor-made. You can choose a single or combo of these dimensions according to the budget, needs, and other customized mattering factors. These are generally categorized as the following three types.

• Technical Optimization

This type of SEO is about improving the technical points of your website or application; content-related improvements are not part of technical optimization. Some of the examples in this category are fast loading of website, user-friendly interface, easy navigation of the page, XML sitemap, and so on.

• On-Page Optimization

As the name implies, optimizing the pages of a website come under this category. You will often see marketers talking about keyword analysis, keyword placement, title tags, meta description, URL optimization, geotagging, and alt image while ensuring an effective on-page SEO service for any business.

• Off-Page Optimization

Itincludes activities that do not show up on the site to a viewer but are done outside for SEO enhancement. It is necessary to adopt this strategy because it maximizes customer reach and gives chance to make its presence felt even overseas. Examples are guest blogs, backlinks, social media posts, local listing, mentioning tags, forum listing, etc.

How does SEO work?

Now that you know the fundamentals of the wowing SEO tool, it is essential to understand how it works. The first thing to know is that SEO works through Search Engines which is the place where people type something to search about it further.

Since there are innumerable results for the searched words on the internet, Search Engines uses SEO or algorithms to show some results on the top and some at the end. The page, website, product, service, organization, or result matching the algorithm or using SEO technique will have more chances to be the top search results.

1. Crawling

Search Engines send bots called spiders or crawlers to collect info about web existing and new pages. They read the URLs and categorize the web pages. Hyperlinks added to web pages or web content play an imperative role here because crawlers collect such hyperlinks and use the same for categorization and ranking systems later.

2. Indexing

It is like a segregation process where the search engine reviews if the web page collected by the crawler is worth using or not. The selected pages are added to the index of the search engine for final rankings in the next step. The key to getting your web page indexed is to offer valuable, relevant, and correct content.wga

3. Ranking

Finally, the indexed pages are now put to ranking where the search engine decides the position of your web page in the SERP or Search Engine Results Page. The ranking is done on several factors like technical optimization, on-page optimization, off-page optimization, keyword usages, title tags, website reputation, the loading speed of web pages, and many other factors.

After knowing about what is seo and how it works, it is time to use this promising SEO technique to boost your business.