Connecting with others and passing the time are just two of the many uses for social media nowadays. Given that this was only sometimes the case, how did we reach this social media saturation point?
Several non-government groups in the 1970s attempted to facilitate computer communication. While these groups did take some action, significant progress was only made in the personal computer boom of the 1980s. The first social media platform prioritizes video because of its persuasive power over viewers. Facebook and Twitter debuted the following year, extending their members’ potential readership. The emergence of Pinterest and Tumblr, two additional specialized social media sites, followed.
There is a proliferation of social networking applications, each catering to a distinct audience. Because of this, people may quickly get access to data and distribute that data to others. Because of this, social selling is becoming a practical method of doing business. At this point, it’s evident that people will keep coming up with new social media for content sharing and creation. There would be even more jargon specific to social networking platforms that we would need to master.
You must monitor your social media accounts and user interaction to learn what works best regarding posting frequency and time of day. Facebook, Instagram, and LinkedIn should each have one or two daily posts, while Twitter should have five to ten. Early afternoon is prime time for Facebook updates, while lunchtime and the end of the typical workday are ideal for tweeting. LinkedIn is more active on weekdays during work hours, whereas Instagram is constant all day. Consider the time zone of your readership when deciding when in the day to publish a post. Your target market may be asleep while you’re busy.
It is generally agreed that Six Degrees was the first serious effort to build a social networking site where individuals could make profiles and interact. The concept that no two social media network users are more than six degrees apart, or “six degrees of separation,” is fundamental to the platform. Approximately 3.5 million people joined the platform after its launch in 1997 and acquisition in roughly 2001. Considering the time the social media platform has been around, this is a significant achievement.
Allen Blue, Reid Hoffman, Konstantin Guericke, Jean-Luc Valliant, and Eric Ly launched LinkedIn 2002. One may argue that this was the first social networking site to cater specifically to the business community. The platform facilitates the creation of valuable professional relationships between users.
If you want to maximize your audience’s interest and following, you must begin with the above-mentioned fundamentals. You will be well on your way to social media success if you regularly interact with your audience and provide fascinating new information to turn them into prospective first social media users. Freebies, sales, and contests will all play a part in cementing this success.