For many, fastest growing social media serves as an essential lifeline. 4.65 billion People online utilize social media. To a marketer, they are not merely impressive figures; they represent prospective clients. They may become actual buyers if you use an effective social media campaign. It is more complex than putting up a Facebook ad and expecting customers to knock. Brand exposure, leads, and audience participation all need a well-thought-out plan. Being at the proper location is essential.

Facebook

Facebook, the grandfather of Threads, is one of the most rapidly expanding social networking platforms. In 2004, Zuckerberg launched Facebook in his Harvard University bedroom.

Twitch

Most Twitch users just watch videos without creating an account or interacting with the content. However, the network must still catch up to other social channels introducing live-video capabilities. The proportion of people using Twitch, including millennials and those born in the 1950s and 1960s, has increased from around 7 percent to 9 percent.

Whatsapp

Over 180 nations have adopted WhatsApp as their preferred communications app. WhatsApp was first used for simple texting between friends and family. People gradually shifted to using WhatsApp to contact companies.

The WhatsApp Business app is a conduit for communicating with and supporting customers. The WhatsApp Business app is aimed at smaller enterprises, while the WhatsApp Business API is designed for larger ones.

Messenger on Facebook

You may also see when your friends were last online so you can contact them most conveniently. Most individuals who participate actively in social media communicate with one another using the messaging app.

LinkedIn

Our poll found that Boomers were primarily responsible for the 20% increase in LinkedIn use between May and January. However, the site is seeing a fall in use among users of different generations. While the rest of the ages saw a slight reduction in LinkedIn use, Boomers saw a considerable surge (85%) in their utilization.

As LinkedIn remains a combination of social media and utility that job seekers and recruiters will need and use to buffer their portfolios, we are not too concerned about the modest losses. Marketers that use the platform should keep changing demographics in mind, but they probably do not need to adjust their approach immediately.

Clubhouse

The Clubhouse software allows users to drop in on live discussions in chat rooms. When Clubhouse was out in March of 2020 for iOS, it caused quite a stir. In May of 2021, they released an Android version. The app’s popularity skyrocketed between those two points, so it had two million weekly active users by the end of 2021.

This is particularly remarkable since the software was still in testing and available only via invitation. (Or the excellent level of interest was due to the rarity of the offer. It was rumoured in the beginning that $400 might be paid for an invite code. When Clubhouse finally opened its doors to the public in July 2021, ten million people were on the waiting list.

Conclusion

The data suggests several consumer movements that marketers may want to know about or keep an eye on, even if many of the big fastest growing social media platform that witnessed delayed growth from our user pool are not going away.