Google search console is a popular free tool provided by google for website owners and digital marketers so that they can check and monitor the performance of their websites easily. All the website owners and digital marketers who run businesses online are often familiar with this tool. And on the other hand, people who are not aware of this tool will not be able to realize its importance. Earlier when google launched this tool, it was called webmaster tools. Since then, there have been many changes in the functions of the tool, but the purpose remains the same.

What Is Google Search Console?

Google search console is a useful tool that helps its users to measure the traffic on their website, see the performance of the keyword and fix various issues. The tool gives all the key information about the performance of a website, along with how we can make adjustments to the site for doing better in organic search. This free tool also provides its users messages from google about their website. Though there are many similarities between google console and google analytics tools, there is one point of difference, and that is google console only provides information on the traffic of web searches

What is the google search console used for?

This tool acts as a powerful platform that offers different helpful tools for different purposes. If you aim to have long-term success in your business, the google search console tool can be very helpful for you. It acts as a valuable resource for all business and website owners because it allows them to track and analyze the success of their websites. It provides data or information in statistical form, and at the same time, it gives access to various reports and tools that helps in making strategies for the growth of the website and fixing issues that are stopping the website from progressing

Benefits of using the google search console

Many businesses rely on the performance of their website for user experience. They take the help of their websites to generate leads through organic traffic. In this situation, the google search console becomes an important tool for these types of businesses. The tool provides various useful reports that contain important information which is essential for the website owners to know. Some more benefits that the tools offers are:

• It gives you suggestions to make your website free of errors. In this way, your website can enjoy good rankings opportunities.
• It makes sure that your website stays safe and technically healthy so that you can run your website smoothly on google.
• It can help you to make SEO strategies for your business which can boost the existing performance of your website.
• It helps you to discover keywords that have high CTR. In this way, SEO experts will get to know what type of keywords offer the best click-through rate.

Now that you know everything about the google search console, make an account and start using this great tool, as it will facilitate the growth of your business in the long run. Take advantage of the various benefits provided by the tool, and use these advantages to get the best results in your professional search optimization campaign.