
SEO is an abbreviation for Search Engine Optimization and refers to the practices that are carried out to try to include a web page among the first organic results of a search engine. It is a process that requires work both on and off the website (SEO On Page and SEO Off Page) and is intended to continually improve its positioning. Thanks to the study of the algorithms of the search engines, strategies are sought so that the web pages approximate what is requested by them. Among the most used techniques are link building, improvements in navigation, choice of anchor text or adaptation of texts and images. SEO is the best investment you can make for your website in order to attract potential customers or simply be found by search engines before certain search phrases