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The reason is that search engines keep changing their algorithms if you do not follow those rules, your site may rank lower than others who are following the new algorithms. Now, this is different for each search engine so you will have a lot of work to do to keep up with them.

There are many reasons but going by the general principle that quality of content is important, you can say grammar mistakes, not enough details, bad placement of pictures on the site, use of broken links, uneven distribution of graphic and content, few number of words per page, and incorrect usage of Title tag.

Backlinks are the positive votes your website has. If you have more backlinks, the search engine will put you up ahead of the others who do not have a backlink. So, it is better to have one or two backlinks so the search engines will give you a better ranking.

There is no rule for the number of backlinks you must or mustn’t use on your site. You can get by with one or two links or have plenty of links all over your site. It must not spoil the looks of the site and the links must be to reputable sites.

SEO is an ongoing process that depends on whether the algorithms of the search engine have changed or not. So, you can spend as little as 20 minutes a day or go up to 3-4 hours to make sure your website is compliant with the latest search engine updates of their algorithms.

There are many reasons such as others have done their SEO and you haven’t. You might have developed some broken links. And, you might have used some Black Hat SEO which is not allowed. Or, your recent content might be of poor quality. Ask an SEO expert to go over your site, it will fix the problem.

First, they search for broken links. They go over the content to see that there are no grammatical errors or spelling mistakes. Next, they make sure you are in a good niche and that your backlinks are pointed towards good reputable sites. They analyse the sites of your competitors to see and use the best practices.

The SEO team will inform you about the number of visitors, the change in the number, the nature of the visitors, and the place from where your visitors are coming. This will help you alter the content to match the visitors and keep your site filled with interesting content all the time.

It is important to keep your website attractive with an even distribution of the graphics and content. You must use suitable fonts that do not clutter up space. Use good colours for the page so it doesn’t look harsh or glaring. Use a border space to make the page look neat.