On December 1, 2021, at12:30 p.m. ET, the December 2021 Product Reviews Update began rolling out. This modification took 20 days to go out after it was announced. As a consequence, on December 1, 2021, the update began and finished on December 21, 2021.

When and how did you feel it?

According to early data, this improvement was not a small one. It was bigger than the April 2021 Product Review Update, but it also seemed more unreliable upon deployment. The community chat and monitoring tools have all been rather active during the last two weeks.

Whether or not your website contains product review information, you should check your rankings to see whether you were impacted. Is your organic Google traffic rising, falling, or staying the same? In the long run, you’ll want to make sure that you put a lot more thought and effort into your product review content in the future so that it stands out.

Updated Product Reviews for December 2021 (More Information)

The December 2021 change to the product reviews was likely felt more than the April upgrade. This product review change has had a significant impact on you; Google has offered instructions on how to proceed.

In reaction to this upgrade, Google has announced two new suggested practices: the first is to include more multimedia in your product assessments, and the second is to give connections to several suppliers rather than just one.

• To support your expertise and strengthen the credibility of your review, include proof such as photos, audio, or other connections from your personal experience with the product.
• Include links to numerous merchants so that the reader may buy from the merchant of their choosing.

The Google product reviews change aims to promote more in-depth evaluations than what you’ll find on the internet. These kind of product reviews, according to Google, will be favored in its search results rankings.

Google does not automatically punish low-quality product reviews with “thin material that just summarizes a handful of items.” It will appear as a punishment if you provide such content, and your rankings are lowered as a result of other content being pushed above yours.

This isn’t a punishment for your material, according to Google; rather, it’s a means of rewarding sites with more in-depth review information.