Recently the Google announced that the publishers can create Google Action from web content by using schema. This is a great chance for publishers to expand their reach to the targeted audience. Google Action is an effective and great way to obtain more mileage out of your SEO approach. Moreover it offers effective chance to arrive at searchers in an organic way. Google Action is one of the effective SEO features which is becoming more popular when it comes to satisfying the algorithm. The Google Action is not accessible for every content type.
What are Google Actions?
Google Actions are the best way to interact with Google Assistant. Actions are nothing but apps which is mainly designed for the Google Assistant. It provides guided instructions. The developers have to code the actions previously. But now publishers just need to add structured data to exist in order to become an action for Google Assistant.
The structured data will tell Google about the kind of content you are generating so that you can present it to users in an interactive way. In order to make your content as rich results on a search engine, you can read your markup in order to build an action automatically which presents your web content on the Google Assistant. When user asks for the accessible content types, it shows your Action.
It is highly essential to remember that all the Actions take place only inside the cloud. So users can access them on any kind of device with the help of Google Assistant. Each and every action is tied to a definite goal and it is automatic with completion process to give absolute request. Google helps you to create a variety of actions based on web content you provide.
What is link between Google Actions and schema?
Schema is one of the types of micro data which gives Google more contexts about the intent of any content. When you add schema to web content, it automatically creates an improved description. The result will appear on the Google front page. It includes everything from top to bottom for business owners to provide instructions, events and content information. Basically the search engines need to match content according to the queries.
Schema is a best way for websites to authorize search engines knows more information regarding goal at the back the content. One of the main requirements is that the websites must be eligible for Google rich results. In addition you need to follow the Google’s suggestions in a perfect way. You have to pick the accurate schema for the web page you are targeting.
Moreover you content must be helpful, attractive and trustworthy. Google brings schema to Google actions in order to present an extra channel for earning some for your SEO share back. The content creators have full capability to create Google Actions previously. But now Google will create an Action when users add markup to eligible content types. One of the main advantages of using schema for actions is that it provides great chance to enhance brand awareness.