If you have searched for the term Christmas on Google you will definitely be in a surprise. In past days, the ads will appear on the search result. But now the surprising ads will not appear on the search result. Google recently cleaned up Christmas term. Basically it has demonetized the page which eliminates all ads from showing for the exact question. Nowadays the knowledge card shows the Christmas date this year and then the knowledge panel appears the additional information at the top of the page on the device. At the bottom, shopping ads will appear on the page.
Why we must take care of it?
Google has now taken action in order to control ads appear on the search results page for exact kinds of queries. It picks to demonetize a search result for non-commercial queries. It is accessible for trademarked events. The advertisers can objective this specific match query. They will not be planned to demonstrate for the head term. The ads will trigger due to broad match or variants matching. For example, the Ad rank determines if ad shows the search result. In the year 2017, Google has been updated Ad rank threshold in order to account for the category and meaning of a question. It is now going to be higher for non-commercial as well as news related questions. In addition it is for product related queries, for example Christmas gift ideas. Therefore you can search for your related queries in a simple way without any hassle.